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Philosophy


Philosophy

. instilling the art .

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Philosophy


Philosophy

. instilling the art .

As the sun rises, an amber glow ignites the mountain and wakes it from slumber.

Like a droplet of water, descend with the grace of gravity down the fall line. Speed increases exponentially, reaching terminal velocity. Lean into the edge and carve deep to feel the g-force. Time disappears and space turns into a single moment. There is only NOW. Perfect existence in the flow, in utter alignment with the cosmos.

This state of grace and gratitude can perpetuate only one emotion. Surf culture calls it Stoke! 

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Soul


Soul

Soul


Soul

Movement is the dance, orchestrated by the wind and performed upon the mountain stage. Within each turn lies eudamonia.

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Stoke


stoke

Stoke


stoke

happiness, of which Aristotle defined as Eudomonia, is A fire ignited at birth and smothered when we die. In order to sustain this flame, it is essential to Stoke! it continuously.

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Flow


Flow

Flow


Flow

A perfectly harmonized moment, found at the intersection of challenge and skill is expressed through the art of the ride.

Thoughts disappear with the passing wind; attention is here, now, traversing the environment and jammin' with its melody.

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Who We Are


Who we Are

. translating the art .

Who We Are


Who we Are

. translating the art .

We are mountain people; isolated by elevation, connected by water, and stoked by passion.

We believe that the way in which we ride portrays our relationship to the world and that the mountain is a place to lean deep into each carve, to swim through aspen groves and to sail upon powder clouds.

We teamed up with woodworkers, tuners, artist and microbrewers to let our imaginations run wild; to craft something for the surf-stoke we’ve been searching for.